Rubbermaid Commercial Products

Give Your BRUTE® a Hard Time

Agency: MMB


On bustling construction sites and in around-the-clock manufacturing facilities and distribution centers, toughness isn't a virtue—it's ingrained in every aspect of daily life. Rubbermaid Commercial Products (RCP) is proud to shine a light on this toughness with the launch of its latest campaign, "Give Your BRUTE® a Hard Time." The new campaign draws inspiration from real-life situations, where each scrape, clang, and impact are a badge of honor.

Focused on showcasing hyper-real moments, the campaign visuals capture the raw intensity of big hits, loud crunches, and close-up shots that convey the true impact of real-world use. The campaign's documentary-style approach ditches the commercial polish of a traditional ad, immersing viewers in the grit and grime of authentic work environments. The campaign will run on streaming video, social media, and other advertising channels.

This professional campaign titled 'Give Your BRUTE® a Hard Time' was published in United States in June, 2024. It was created for the brand: Rubbermaid Commercial Products, by ad agency: MMB. This Digital and Print media campaign contains 2 media assets. It was submitted 8 days ago.


Creative Agency - MMB
Managing Director: Carrie Parks
Management Supervisor: Remi Pascal
ECD, Copy: David Register
GCD, Copy: Erin Hauswirth
Creative Director, Art: Mike Shaughnessy
Designer: Haley Phair
Director of Production: Sara Ventetuolo
Producer: Mike Michaud

Production - Greenpoint Pictures
Director: Clayton Vila
President: Michael Kuhn
Executive Producer, Partner: Tatiana Rudzinski
Executive Producer: Leah Donnenberg Ramia
Head of Production: Karen Berkowitz
Line Producer: Lisa Brugliera

Post-Production - Greenpoint Pictures
Editor: Joe Walker
Post Producer: Lexy Leeds
Color: Nick Metcalf @ Company3
Audio: BARTplus
Motion GFX: Paige Money
VFX: David Etkin


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