Give them the Ike they want
Creative ad campaign that I feel will engage young adults in the UK and Australia, based on the term ‘Giving me the IKE’. The phrase has been popularised by TV shows such as ITV’s love Island, Channel 4’s Married at First Sight and a variety of social media influencers. The ad also plays on the pronunciation of the word IKEA.
This student campaign titled 'Give them the Ike they want' was published in Australia and United Kingdom in April, 2023. It was created for the brand: IKEA, . This campaign contains 3 media assets. It was submitted 6 months ago.
Graphic Designer: darrengraphicdesign.com
Creative Director: Darren Walker
Copywriter: Darren Walker