Give It a Ponder

Agency: DiGennaro


It’s the first time ever that facial recognition technology has been combined with an animated video chat effect. The LG video chat plug-in lets anyone grow a beard, perfect for pondering. In just 30 seconds, people can surprise their friends by going from a bare faced teen to a lushly-bearded man. Or woman. Teens can grow a realistic-looking beard that tracks with the movements of their face. A pop-up message appears directing their friends to The app is posted on the website and is made to work with common video chat software like AIM and ichat.
LG’s “Give It a Ponder” campaign is designed to educate teens on the dangers of mobile bullying and texting inappropriate photos. With the help of James Lipton and his beard, the campaign taught impulsive teens to stop and give it a ponder before they text, using an iconic symbol of thinking: stroking a beard.
Executive Director of Content Production: Lora Schulson, Nathy Aviram

This professional campaign titled 'Give It a Ponder' was published in United States in February, 2010. It was created for the brand: LG, by ad agency: DiGennaro. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 13 years ago.


You can download the app here:
Advertising Agency: DiGennaro Communications, New York, USA
CCO: Ian Reichenthal, Scott Vitrone
Global CD: Darren Moran
ACD: John Battle, Jeff Blouin
Art Director: Alexander Nowak
Copywriter: Felix Richter
Executive Producer: Alex Gianni
Assistant Producer: Tamara Lecker
Group Creative Director: Mike Wente, VM
Group Technical Director: Martin Coady, VML
Flash Developer: Marc Brown, VML
Application Development: Julien Dufrenne
Application Development: Art Shectman, Elephant Ventures
Application Development: Matt Grippo, Elephant Ventures
CG Artist: Kevin Ives, The Mill


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