Agency: SEK


As electricity prices reach all time highs, we all need to come up with bright solutions on how to save precious energy. The image on your screen is brought to you through millions of pixels illuminated by LED-lights. The brighter the screen, the more power it consumes. By filtering out 20% of the light, we can save up to 14% of energy.

Gigantti (part of Elkjøp), the largest consumer electronics retailer in the Nordics, reduced the energy consumption of all their advertising by turning the brightness down by 20%. The Brightless Filter will help Finns save energy one ad at a time.

This professional campaign titled 'Brightless' was published in Finland in September, 2022. It was created for the brand: Gigantti, by ad agency: SEK. This Digital, Experiential, and Integrated media campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 1 year ago.


Advertising Agency: SEK
Senior Creative: Samuel Räikkönen
Creative: Niclas Runeberg
Creative Directors: Lauri Gran, Heli Roiha
Senior Communications Consultant: Essi Orama
Communications Specialist: Julia Ruuskanen
Video Designer: Markus Hyvärinen
Project Manager: Inka Kosonen
Business Director: Hanna Nordgren

Client: Gigantti
Head of Brand & Digital: Sami Särkelä
Marketing Manager: Patrik Järnefelt
Marketing & Campaign Lead: Niina Avonius
Digital Marketing Manager: Jani Salo
Communications Manager: Rita Pasanen


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