giffgaff refurbox

School: Istituto Europeo di Design


giffgaff is well known in UK for its mobile services, but not everyone knows its refurbishing skills.
Now it's time to tell them we can give every phone a second life... and what is the most iconic british phone?
The old red telephone box, the unrefurbishable.
Introducing the refurbox: the first refurbished store.
To launch the campaign we spread refurboxes all over the UK, inviting people to call us and find out the location of the new stores... definitely hard to miss.
Call the billboard number and we'll get back to you.

This student campaign titled 'giffgaff refurbox' was published in United Kingdom in March, 2024. It was created for the brand: giffgaff, by ad school: Istituto Europeo di Design. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Electronic Devices industry and contains 6 media assets. It was submitted 18 days ago by Nuova Scuola.


School: IED Istituto Europeo di Design Roma
Art Direction: Daniele Stecconi, William Galeone
Tutor: Leonardo Cotti

Element[AL] Wines
University Zumb...


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