Description
There’s nothing more iconically Vegas than a slot machine.
And just in time for one of the city’s largest and (now) most iconic events, the Formula 1 Las Vegas Grand Prix, The Las Vegas Convention and Visitors Authority (LVCVA) and its longstanding AOR R&R Partners (the shop that created “What Happens in Vegas Stays in Vegas”) are introducing a new slot on an epic scale … taking over the Sphere.
The massive OOH activation, which debuted on November 20th, builds on the success of last year’s inaugural F1 race, transforming The Sphere into an immersive advertising platform that emphasizes dynamic movement and debuts a larger-than-life slot machine animation.
This is the latest in a growing list of bold activations and efforts that R&R has helped the LVCVA to execute in recent years to attract a new and diverse mix of visitors.
Recent examples of these outside-the-box efforts include:
Their most recent spot titled “Whatever You Go For, Go All Out” placed superfans in the spotlight
The recent first-of-it’s kind sponsorship by the LVCVA of Every Las Vegas Aces Player on the Active Roster
A multi-year effort to transform Las Vegas into the Sports Capital of the World by helping clear the way for the Raiders franchise and bringing Bringing F1 and the Las Vegas Grand Prix to the city.
This professional campaign titled 'Giant Slot Machine' was published in United States in November, 2024. It was created for the brand: Las Vegas Convention and Visitors Authority, by ad agency: R&R Partners. This Experiential medium campaign is related to the Travel and Tourism industry and contains 2 media assets. It was submitted 14 days ago.
Credits
Client: LVCVA
Chief Marketing: Officer Kate Wik
Senior Director: Colleen Yoshida
Advertising Manager: Yvette Costello
AGENCY - R&R Partners
Chuck Monn, Chief Creative Officer
Blake Morris, Creative Director
Jack Dearden, Junior Copywriter
Cole Bates, Junior Art Director
Destin Cox, Design Director
Kristen Hart, Associate Design Director
Robyn Morris, Vice President, Brand Management, Client Partnerships
Cierra Moore, Strategic Planning Director
Amy Belka, Brand Director
Jenna Lusk, Brand Supervisor
Erin McCleskey, PR Group Account Director, Consumer Public Relations
Nick Valente, PR Associate Account Director, Consumer Public Relations
Kat Urban, SVP, Head of Production
Kate Bolnick, Senior Producer
PRODUCTION - THE MILL
Director, Experience: Jocelyn Birsch
Executive Producer: Will Unterreiner
Executive Creative Director, Experience: Michelangelo Rocco
Technical Director, Experience: Adam Smith
Senior Producer, Experience: Lyn Gaza
Senior Producer: Larisa Covaciu
Art Director: Paul Bloomfield
Senior Motion Designer: Barry Chapman
Senior Motion Designer: Dominic Plaza
Senior Motion Designer: Hugo Morais
Asset Lead: Will Burdett
Lead Compositor: Mazyar Sharifian
CG Lead: Umang Joshi
CG Senior Artist: Devendra Ballal
CG Artist: Joydip Sarkar
CG Artist: Kailash Pol
CG Artist: Mratunjay Sharma
CG Artist: Pratik Bhade
CG Artist: Sindhuja M S
CG Artist: Venkatesan Raji
Associate Producer: Aisswarya Janarthanan
Production Coordinator: Eldhose Joy
