What's scarier than ghosts on Halloween? Being ghosted.
With many in the dating scene forgetting there are real humans behind the screens, it's time to bring the bare minimum back to life (aka human decency and communication). After hearing countless dating horror stories from friends all year long, Megan Plevy and Jae Who, two rising creatives at 72andSunny, created Ghosted Busters: a parody site for busting ghosts in the dating world. With clever cautionary stories, humorous OOH posters in different cities and a website where users can call out their own ghosts directly, they are busting these 'ghosts' IRL. This is the closure everyone needed but could never ask for - and don't worry, the ghost will also receive a ghosting etiquette guide.
This professional campaign titled 'Ghosted Busters' was published in United States in October, 2021. It was created for the brand: 72andSunny, by ad agency: 72andSunny. This Integrated medium campaign is related to the Agency Self-Promo industry and contains 7 media assets. It was submitted almost 2 years ago by Copywriter: Megan Plevy of 72andSunny.
Advertising Agency: 72andSunny, New York, United States of America
Copywriter: Megan Plevy
Art Director: Jae Who