Description
"Ghost of Yōtei" is the most anticipated launch of the global PlayStation community in 2025.
Set 300 years after the critically acclaimed Ghost of Tsushima, Ghost of Yōtei is a standalone experience taking place in 17th-century rural Japan. The story follows a tormented and solitary mercenary named Atsu. Fueled by vengeance, she crosses the beautiful yet unforgiving landscapes of northern Japan to hunt down those who murdered her family years ago.
Sixteen years after the tragedy, Atsu's journey through the land of Ezo leads her to uncharted territories in pursuit of a ruthless gang of six outlaws—but she finds much more than mere revenge.
Throughout her open-world journey, Atsu will discover unexpected allies and connections far stronger than she ever imagined.
The sharpest weapons take center stage in the game… and also in our launch campaign:
We created billboards that appear to have been slashed, turning a traditional format into part of our innovative narrative.
This professional campaign titled 'Ghost of Yotei Cut Billboards' was published in Spain in October, 2025. It was created for the brand: PlayStation, by ad agency: CLV. This OOH Outdoor medium campaign is related to the Gaming industry and contains 5 media assets. It was submitted about 2 months ago by CCO: Fran López of CLV.
Credits
AGENCY: CLV
CLIENT: PlayStation PS5
PRODUCT: Ghost of Yōtei
MARKETING TEAM: Cristina Infante, Erica Barcala, Gabriel Rosillo, Sertxu Sánchez
CREATIVE TEAM: Fran López, Alfonso Velasco, Luis Munné, Amaia Figueroa, Natalia Moral, Irene Arranz, Lavinia Mois, Juan Arias, Maddi Aguirre, Noelia Ortega, Irene Ortega, Laura Vicente, Paula Palomares
ACCOUNT TEAM: Inés Díaz-Casariego, Zuriñe Ruíz, Eulalia Sanz
PRODUCTION COMPANY: WEARECP
PRODUCTION TEAM: José Agra, David Coulouscou, Esther García, Juanjo Ocio, Sara Contreras, Victoria Barbeito, Denitsa Georgieva
DIRECTOR: Antonio Barrantes Alonso “Chusky”
DIRECTORS OF PHOTOGRAPHY: Christian Omar Reyes Chávez & Diego de Antonio Carballo
PHOTOGRAPHER: Víctor M. Pecellín Martínez
POST-PRODUCTION: Blackout
MEDIA AGENCY: Mediacom
MEDIA TEAM: Fuensanta Pérez, Carla Moreno, Cynthia Castiñeira, María Ruíz, José María Canal
GLOBAL MEDIA TEAM (placements): Gonzalo Lasso de la Vega, Mila Vázquez, Mª José Guzmán, Helena Boj
014MEDIA TEAM (placements): Sara Jiménez, Paula Muñoz, Antonio Tejero, María Palacios
TITLE: Ghost of Yōtei
