Humanity needs harmony.
Our national anthems are revered sources of pride, but their lyrics are brutal celebrations of war. Defining identity by the bloodstains of history glorifies violence and motivates atrocity. Ghedh is the universal statement of peace that can be written in every typeface, understood in every language, and sung in every country. As an international anthem, Ghedh unites the peaceful parts of current anthems in a global celebration of humanity. Rooted in “togetherness” and expressed as a universal glyph, Ghedh raises its voice as a visual manifesto. The Ghedh sign can be understood in every language as a proclamation of peace.
This student campaign titled 'GHEDH' was published in Germany in July, 2020. It was created for the brand: Google, by ad school: Miami Ad School. This Integrated medium campaign is related to the Electronics, Technology industry and contains 5 media assets. It was submitted about 3 years ago by Art Director: Ieva Povilauskaite.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Ieva Povilauskaite
Copywriter: Charlotte Whalen