Description
Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show how it helps travelers get it ridiculously right every time. A continuation of the successful Booking.yeah campaign that celebrates YEAHs experienced throughout the travel journey, the new creative will debut live during the fourth quarter of the Big Game on February 9, bringing to life Booking.com’s ability to cater to every traveler’s unique needs and personalities and “find exactly what they’re booking for.” A sneak peek of the ad can be found on YouTube.com/Bookingcom.
Building on its playful and optimistic creative strategy, the new campaign features a colorful cast of characters - spanning from relatable everyday travelers to beloved cultural icons, The Muppets. Whether it’s Kermit the Frog lounging at a beachfront vacation rental, Miss Piggy booking a high-end boutique hotel, a family finding the perfect resort with a waterpark, or a bachelorette party enjoying a classic Vegas hotel experience, Booking.com makes it easier for everyone to find and book their perfect stay with features such as the easy-to-use app and free cancellation.
“With this campaign, we’re putting the spotlight on the incredible choice, ease and value that Booking.com offers, making it easier for travelers to find exactly what they’re booking for,” said Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “This year’s creative celebrates the relatable humor and playful moments of travel planning, showing how Booking.com can meet the needs of every traveler. By blending nostalgia, modern storytelling, and a bit of playful imagination, we’re thrilled to share this with viewers during one of the year’s biggest cultural moments in the U.S., inspiring Americans to plan their next trip with confidence and excitement, whatever their travel need may be.”
With creative developed by Zulu Alpha Kilo, and Mindshare managing the media strategy and planning, the integrated campaign will run across TV (including prime time), streaming, online video, audio, paid social and owned channels. It features the 30-second Big Game spot and a variety of 15-second spots, all of which can be viewed on YouTube.com/@bookingcom, as well as creative assets that will run across social channels.
In 2025, American travelers are feeling more confident and adventurous than ever, with nearly two-thirds (62%)* planning to leverage technology to create more personalized travel experiences in 2025. Whether it’s a stay in a boutique hotel, waterpark resort or a family-friendly beachfront escape, Booking.com makes it easier for travelers to embrace their unique preferences and book the trip that’s ridiculously right for them every time, with free cancellation, verified reviews and smart filters that make searching simple. To help get it ridiculously right, travelers in the US have access to Booking.com’s AI Trip Planner, the perfect tool to help scope out potential destinations and places to stay, create itineraries for a particular city, country or region, or even identify the best attractions options.
This professional campaign titled 'Get your stay ridiculously right' was published in United States in February, 2025. It was created for the brand: Booking.com, by ad agency: Zulu Alpha Kilo. This Film medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 11 days ago.
Credits
Client: Booking.com
Agency: Zulu Alpha Kilo
Chief Creative Officer & Partner: Tim Gordon
Executive Creative Director: Casey Rand
Creative Director / Art Director: Vic Bath
Creative Director / Copywriter: Dan Cummings
Art Director – Socials: Lizzie Cox
Copywriter – Socials: Tilden Lincoln
Account Team: Meghan Mullen, Casey Ann O’Brien, Emily Lawrence, Tyler Rogow
Head of Strategy: Emily Garvey
Strategy Director: Spencer MacEachern
Senior Vice President & CMO: Arjan Dijk
Brand VP & Managing Director, USA: Ben Harrell
Marketing Director: Bridget Olone
Senior Marketing Manager: Ali Ronca
Lead Brand Designer: Giuliana Latte
Senior Brand Producer: Margaret Chudy
Brand Producer – Socials and Photography: Nicole Olwagen
Production House: MJZ L.A.
Director: Nick Ball
President: David Zander
Executive Producer: Noah Goldsmith
Head of Production: Marthinus Lamprecht
Line Producer, Thailand: Karen Chen
Line Producer, L.A.: Martha E. Davis
Production Supervisor, Thailand: Beth Schiffman
Production Supervisor, L.A.: Cameron Grant
1st A.D., Thailand: John Lowe
1st A.D., L.A.: Kennedy Taylor
Director of Photography: Lachlan Milne
Production Designer, Thailand: Andy Reznik
Production Designer, L.A.: Justin Trask
Costume Designer, Thailand: Christina Blackaller
Director’s Assistant: Bennett Watanabe
Local Service Company, Thailand: Taprod
CEO & Executive Producer: Serge Thimbre
Executive Producer: Louis Ditapichai
Line Producer: Air Charoenrat
Production Manager: Lookmod Pukkalanant
Production Coordinator: Nay Somarporn
Wardrobe Stylist: Botan Bunpan
1st A.D., Thailand: Nada Nakata
Photography: Bauie+Rad Productions
CEO & Executive Producer: Steve Bauerfeind
Executive Producer: Tricia Sherman
Line Producer: Blaine Moir
Stills Photographer: Michelle Watt
Photography Agent: Redeye Reps, Jen Schmitz
Photography Retouching: Feather Creative
The Muppet Studio
Vice President: Leigh Slaughter
Producer: Michael Steinbach
Producer: Dani Iglesias
Coordinator: Andrew Turner
Events Manager: Alejandro Villa
Editorial: Exile Edit
Executive Producer: Sasha Hirschfeld, Sarah Cassell
Lead Editor: Peter Sciberras
Secondary Editor: Christopher Fetsch
Junior Editor: Aaron Castro
Assistant Editor: Jason Tawiah
Assistant Editor: Mario DeLeon
Producer: Ben Kainz
VFX: Untold Studios Limited
Executive Producer: Tom Igglesden
Producer: Ashlyn Hardie
Assistant Producer: Alisa Hussain
Creative Director: Paul O’Shea
CG Supervisor: Tim Philips
VFX Leads: Aimee Westley, Jinhui Wang
VFX Artists: Somesh Tiwari, Shiny Rajan, Craig Healy, Alan Prado, Alice Pott, Lino Khay, Sebastian Meinecke, Andy Wheater, Nicola Borsari, Carlos de la Sotilla, Paul Stirling, Thiago Vilas Boas, Rebecca Clay, Tom Hawksley, Gopika Priya, Irina Alzuru, Thomas Huizer, Hanuma Hawksley, James Pratt
Sound: Barking Owl
Managing Director: Carol Dunn
Executive Producer: Ashley Benton
Jr. Producer: Jenna Pangilinan
Sound Designer: Gus Koven
Mixers: Stuart St. Vincent Welch, Elizabeth McClanahan, Mikayla Petersen
Mix Assistant: Henry Gilchrist
Music Composition: Stare Crazy
Composer, Creative Director: Amy Andersen
Composer, Strings: Jonathan Dreyfus
Producer: Nathalie Hernandez
Mixer: Daniel Müller
Business Manager: Lara Bohr-Kretsch
Celebrity Talent Agency: Smarts
Managing Director, US: Mike DaRe
Executive Director, US: Sheila Hozhbari
Senior Talent Manager, UK: Poppy Fitzpatrick
Production Company – Socials: Fat Mango
Social Media Director: Nico Rass
Producer: Sarah Ashworth
Videographer: James Phitchakon, Junior Parinya
Camera Assistant: Win Panudet
Post Company – Socials: Glassworks Amsterdam
Head of Production/Post Producer: Ashley Goodwin
Lead Compositor: Hannah Wilk
2D Artist: Jim Derks
2D Artist: Sean Moran
Colourist: Vanessa Aparicio
Sound – Socials: Barking Owl
Managing Director: Carol Dunn
Executive Producer: Ashley Benton
Jr. Producer: Jenna Pangilinan
Sound Designer: Gus Koven
Mixers: Stuart St. Vincent Welch, Elizabeth McClanahan, Mikayla Petersen
Mix Assistant: Henry Gilchrist