Get Your Hair on the A-List

Until now, A-List hair called for glam squads, personal stylists and big budgets. Not anymore. The newest campaign by TRESemmé, “Get Your Hair on the A-List,” sees the brand’s fan-favourite A-List Collection turning your bathroom into a runway in a dazzling collaboration with The Devil Wears Prada 2 from 20th Century Studios. Think red-carpet-worthy styles, luxe packaging and pro-grade performance, so you can rock Miranda Priestly-level chic without ever leaving home. Through a series of creative activations, the campaign celebrates those who crave the look and feel of luxury but love the thrill of finding it at an accessible price.

Paige DeSorbo invites you to the A-List
As the brand’s new Chief A-List Officer, co-host of “Giggly Squad” and New York Times bestselling author Paige DeSorbo stars in a new ad that puts hair in the spotlight on and off the runway. As TRESemmé continues engaging beauty and fashion’s top tastemakers, even without their glam squads, “Get Your Hair on the A-List” highlights Paige’s second year as the brand’s ambassador. Known for her authentic personality and her unmistakably glossy, “rich-girl” hair, she’s the perfect fit for the campaign, relating to those with champagne taste on a prosecco budget.

“Honestly, my ‘promotion’ to Chief A-List Officer for TRESemmé is a role I feel like I’ve been training for my whole life,” said Paige. “The ‘Get Your Hair on the A-List’ campaign is all about embracing hair so good it’s basically its own accessory. For my second year partnering with TRESemmé, I wanted to go even bigger because I genuinely love these products. They let you fully embrace your A-List energy whether you’re walking a red carpet or just walking to get a coffee.”

She brings her signature glam and sharp humour alongside Christian Siriano in the spot set to air across social, digital and TV. Last month, the duo made waves with their first-ever A-List takeover at New York Fashion Week, where Paige stunned in iconic TRESemmé black wearing a custom look by Siriano. Her striking red heels and flawless hair, styled by hairstylist and brand ambassador Mitchell Ramazon exclusively with the A-List Collection, offered a bold teaser of the brand’s involvement with The Devil Wears Prada 2, blending high fashion and cinematic allure.

A groundbreaking collaboration with The Devil Wears Prada 2
The new creative for “Get Your Hair on the A-List” also marks the announcement of TRESemmé as the signature hair brand of The Devil Wears Prada 2, complete with runway-ready looks so impactful they might even earn a smile from Miranda Priestly, the ultimate gatekeeper of beauty and fashion.

Ahead of the highly anticipated sequel, in theatres May 1, the brand is launching three special-edition products inspired by the film as part of the campaign. Available at mass retailers starting April 1, the bundle will include three A-List favourites: the “Groundbreaking” Dry Texture Spray, “Runway Ready” Lacquer Shine Spray and “That’s All” Workable Hairspray. Whether you’re more of Miranda, Emily or Andy, the A-List Collection gives everyone the power to use styling as one small, visible way to feel in control in an unpredictable world.

Style that deserves its own award
In addition to airing its ad during the Academy Awards on 15 March, TRESemmé will continue blending cinematic glamour with real-world access at one of the night’s most exclusive afterparties with the debut of the TRESemmé Hair Couture Dress. In the spirit of hijacking the biggest A-List moments of 2026, the brand aims to be the talk of the night, and the morning after, with a showstopping look that extends “Get Your Hair on the A-List” into one of Hollywood’s most watched events.