Get Who Gets You

Agency: Party Land


eharmony, the dating platform that has helped over 2 million people find real love, revealed a new ad campaign illustrating how it’s often the least romantic moments that make us feel closest to someone. It’s the cringingly vulnerable and refreshingly goofy moments that can make us feel the most loved and understood — when you’re with someone who really gets you. These are the moments when a partner shows just how well they know us, by anticipating our unique and quirky needs without our having to say a word.

eharmony collaborated with Party Land, an award-winning comedy agency known for its irreverent, convention-breaking work, to develop the campaign. A series of humorous yet intimate vignettes — directed by Emma Seligman, known for the films Bottoms (2023) and Shiva Baby (2020) — tell offbeat stories of seemingly small moments that become aspirational by having a partner who understands and celebrates the passions, quirks and vulnerabilities that make you who you are. Like mourning the death of a beloved plant, being serenaded after a tough day at work, discovering a pimple in the bathroom mirror, and being covered in the warmth of freshly dried laundry. Cinematographer Maria Rusche, a frequent collaborator with Seligman, helped bring the warm and sincere creative concepts to life.

“At eharmony, we aim to help our members express their personality and individuality so they can make genuine connections where they feel comfortable being themselves,” said Patrick Moore, Brand Lead at eharmony. “Our new campaign offers a glimpse into the seemingly non-romantic, everyday moments that reveal the best part of relationships: feeling comfortable being yourself. We’re proud that this campaign continues our efforts to reflect a broader range of what real love looks like to the diversity of individuals who make up our member community.”

The campaign is grounded in eharmony’s “Get Who Gets You” brand platform, which highlights the authentic connections that eharmony facilitates for its members. By showcasing that the best and healthiest relationships feel freeing rather than restricting, eharmony aims to redefine the narrative around modern dating. The campaign content embraces the idea that true connection stems from understanding one another on a deeper level. It bridges the gap between deep emotional connections and the tangible moments of everyday life, highlighting the extraordinary within the ordinary.

This professional campaign titled 'Get Who Gets You' was published in United States in November, 2023. It was created for the brand: eHarmony, by ad agency: Party Land. This Film medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted 16 days ago.


Agency: Party Land
Founder/Chief Creative Officer: Matt Heath
Managing Director: Andy Silva
Group Brand Director: Amy Krieg
Creative Director: Natalia Fredericks
Art Director: Eli White
Art Director: Jacob Warhop
Sr. Producer: Jenny Jones
Brand Supervisor: Taylor Toomey

Client: eharmony
Chief Marketing Officer: Herbert Murschenhofer
Brand Marketing & Strategy: Patrick Moore
Sr Creative Manager, UK & AU: Ian Prior
Marketing Manager: Samantha Lippman
Art Director: Matt Allen

Business Affairs: Hailstorm
Partner, Managing Director: Christina Rust
Business Affairs Manager: Emily Dalton

Production: Ruffian
Director: Emma Seligman
Founder / EP: Robert Herman
EP: David Kilian
Head of Production: Sheila Eisenstein
Line Producer: Malachy McAnenny
DP: Maria Rusche
Service Co: Tuna + Icon
EP: Ivana Antic
Line Producer: Luka Mrvos
1st AD: Tina Fratnik

Edit: WORK Editorial
:60 and :30s Editor: Martin Leroy
Assistant Editor & Cutdowns Editor: Jennifer Losch
Producer: Juna Drougas
EP: Remy Foxx
MD: Marlo Baird

VFX Supervisor & Lead Compositor: Mark Holden
Flame Artist: Trent Shumway
Senior Producer: Justine Pregler
Production Coordinator: Kate Richardson
Executive Producer: Asher Edwards

Color: JAMM
Colorist: Beau Leon
Color Assist: Aldo Rosati
Color Producer Dan Ginks
Executive Producer: Ashley Greyson

Sound Design & Mix: Barking Owl
Mixer & Sound Designer: AJ Murillo
Mix Assistants: Beau Manning & Brad Beasley
Creative Director: Kelly Bayett
Producer: Hannah Alter

Dead Plant: ALIBI Music
Warm Laundry & Longform: Extreme Music
Pimple: Marmoset

One of A Kind Show
Kia America


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