Based on data and the market’s segmentation for a mass consumption product like Indian River Select, we came up with a campaign to be launched when more people are looking for orange and grapefruit juice, the flu season. We developed a social-first campaign with powerful visuals that invited the audience to learn more on an educational landing page. Ready for battle?
This professional campaign titled 'Get ready' was published in United States in August, 2019. It was created for the brand: Indian River, by ad agency: El Autobus. This Print medium campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted over 3 years ago by Creative Director: Sandra of El Autobus.
Advertising Agency: El Autobus, Miami, United States of America
Creative Director: Sandra Weisinger
Creative Director: Roberto Fonfria
Creative Producer: Veronica Cangas
Art Director: Renaldo Lopez