Get closer

Agency: Grey


The striking 60’ film opens on a bird’s eye view of London with a surprising difference; the city is completely empty. Bereft of people, cars and noise. The silent streets are enchanted with one figure alone: dancer and performer Maëva Berthelot. The city is exclusively her stage as she steps effortlessly to the beat of Columbia signed artist, TALA’s ‘Alchemy’. The hypnotic track and transfixing contemporary routine, by renowned choreographer Simeon Qsyea, creates a visual poetry that keeps you mesmerised throughout. Maëva moves from the London Underground to Regent Street, Shoreditch markets to Piccadilly Circus where we find her dancing in her own idyllic, uninhabited world. The serenity created by the noise cancelling technology is thrown into sharp relief as the film snaps back to reality and we see Maëva surrounded by the hustle and bustle of Piccadilly Circus wearing her QC 35 noise cancelling headphones. It breaks in North America on 15th October, followed by global markets including Europe, India, Japan and Australia. See full release attached and assets below.

This professional campaign titled 'Get closer' was published in United Kingdom in October, 2016. It was created for the brand: Bose, by ad agency: Grey. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Grey, London, UK
Executive Creative Director / Creative Director: Dominic Goldman
Art Director: Ash Ghazali
Copywriter: Jon Kallus
Agency Producer: Emma Fasson
Assistant Producer: Jessie Gammell
Planning Director: Alix Toothman
Account Team: Katja Giannella, Justine Deighan, Oscar Flintoft, Andy Samuels
Media Agency: MediaCom
Production Company: Smuggler
Director: Jaron Albertin
Editor: Dominc Leung
Producer: Nick Fewtrell
Director of Photography: Mattias Rudh
Post - Production: Bruno Fukumothi / MPC
Soundtrack Composer: Tala
Audio Post - Production: Jack Sedgwick / Wave
Exposure / Grade: George K
Dancer / Choreographer: Maëva Berthelot
Choreographer: Simeon Qsyea


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