Get Carried Away

TEAM LEWIS, strategic and creative lead agency for Chery UK, has today launched Get Carried Away, a new UK campaign for the Chery TIGGO 9 that reframes everyday family errands as moments worth enjoying.

Fronted by Chery UK’s brand heroes Peter Crouch and Abbey Clancy, the campaign is rooted in a simple creative insight: most family journeys aren’t epic road trips, but short, routine drives that often feel like hard work. Get Carried Away shows how the TIGGO 9’s space, smart technology and premium features can turn even the most mundane tasks into something unexpectedly enjoyable.

Led by a new hero TV commercial, the campaign follows Peter and Abbey navigating the realities of busy family life. From last-minute errands to daily drop-offs, humour, honesty and warmth is at the centre of the campaign. By leaning into recognisable moments rather than idealised driving fantasies, the work positions the TIGGO 9 as a genuinely practical family SUV, designed for real life.

Conceived and delivered by TEAM LEWIS, directed by Will Clark and produced by Merman (Bad Sisters, Catastrophe, Motherland) the integrated campaign spans TV, cinema, digital, social (paid and organic) and out-of-home, supported by stills, short-form video and behind-the-scenes content. The creative tone balances light-hearted humour with relatability, aiming to build brand affinity while clearly demonstrating product benefits in context.