PlayStation Sony

Get Ahead of the Game

Agency: adam&eveDDB NYC


Sony Interactive Entertainment, the maker of the PlayStation brand of products, in collaboration the top-rated NBA video game simulation series NBA® 2K24, is helping fans improve their skills both on and off the courts with its latest ad campaign titled, “Get Ahead of the Game.”

In the :30 anthem video, created by adam&eveDDB NYC, Portland Trailblazers star rookie and 3rd overall pick in the NBA draft, Scoot Henderson, shows that he’s no ordinary rookie – that’s because he’s already experienced all the league has to offer with NBA 2K24 on his PlayStation 5.

The new ad features a voiceover from none other than NBA legend and sportscaster, Shaquille O’Neal, and shows how fans and NBA players like Scoot Henderson alike use NBA 2K as a tool to improve their skills on the court, as well. The ad sees Scoot bounce between the NBA court, and the classroom as his career has unfolded with multiple rings on NBA 2K24 on PS5.

This professional campaign titled 'Get Ahead of the Game' was published in United States in December, 2023. It was created for the brands: PlayStation and Sony, by ad agency: adam&eveDDB NYC. This Film medium campaign is related to the Gaming and Sports industries and contains 1 media asset. It was submitted 4 months ago.


Client: Sony Interactive Entertainment / Take-Two
Campaign: “Get Ahead of the Game”

Clients: Sony Interactive Entertainment, PlayStation
SVP, Head of Global Marketing, Sales & Business Operations: Eric Lempel
SVP, Global Marketing: Andrea Perez
VP, Global Marketing: Isabelle Tomatis
VP, Global Partner Marketing, Analytics & Monetization: Shelby Cox
Director, Global Brand Marketing: Adam Grant
Director, Global Partner Marketing: Josh Viloria
Sr. Partner Marketing Team Lead: Alexander Terry
Sr. Partner Marketing Manager: Jose Sa
Sr. Manager, Brand Marketing: Dianne Segovia
Brand Marketing Manager: Melanie Kwan
Partner Marketing Manager: Marcus Tyne

Clients: Take-Two, 2K Games
Global Marketing Strategy Director: Dana Tarricone
Senior Global Creative Director: Justin Wright
Global Marketing Strategy Manager: Alena Kleinbrodt
Manager, First Party Marketing: Jenna White
Director, Global Licensing: Morgan Younger
Manager, Global Licensing: Reilly Fellner
Manager, Global Communications, 2K: Paige Farrell

Creative Agency: adam&eveDDB NY
Chief Creative Officer: Rick Brim
Executive Creative Directors: David Brown, Daniel Bonder
Creative Director: Joel Francke
Associate Creative Directors: Clarissa Dale, Stacie Larsen
Managing Director: James Rowe
Executive Strategy Director: Stuart Harrison
Head of Production: Abbie Noon
Agency Producer: Scotty Schuckies
Account Director: Andy Chang
Account Supervisor: Daniela Piro
Senior Project Manager: Rikki Greenspan
Strategist: Annie Dreyer

Production company: Prettybird
Director: Kitao Sakurai

Editorial: Mackcut

Audio: Wave

Post Production: Parliament

Colorgrade: Rare Medium

Music Company: The Hogan


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