Description
PLAYERS GET A SAFE RIDE
IN THE MOST DANGEROUS GAME OF THE MOMENT!
The french VTC-app Heetch teamed-up with streamer Lowan to carry players in in the most dangerous game of the moment, Call of Duty: Warzone.
Safety is a priority for VTCs like Heetch, in real life... but now also in the virtual world!
The VTC service, with We Are Social, has teamed up with Lowan, one of the leading french streamers on Call of Duty and followed by 204K people on Twitch, to play the Heetch driver in its Warzone game live.
Thanks to the new Proximity Chat feature (a voice chat that allows players who don't know each other to talk in-game), Lowan offers gamers and his community a protected ride from point A to point B in this war game where it is extremely difficult to progress safely.
In its customised live show, Low4n, aka the #HeetchInGame, transports gamers anywhere on the map, entertains them with music, has fun with them... to take them to victory, with the 100% secure Heetch experience, which is essential for the application.
The live event had some great moments, from Lowan finding himself transporting 15 gamers in one car, to a chance encounter with THE number one french Call of Duty streamer, ChowH1, who played along and started protecting the #HeetchInGame with his shield.
The footage amused the viewers, if the comments are to be believed ;)
This professional campaign titled 'GET A SAFE RIDE' was published on December 21, 2022. It was created for the brand: Heetch, by ad agency: We Are Social. This Integrated medium campaign is related to the Electronics, Technology and Gaming industries and contains 1 media asset. It was submitted 6 months ago.
Credits
Crédits We Are Social
Nicolas Duménil, Creative Director
Charlotte Rouart, Senior copywriter
Renaud Arnaudet, Senior Art Director
Sacha Lothion-Roy, Junior Motion designer
Alexandra Romet, Group Account Director
Jean-Baptiste Bourgeois, Head of Strategy
Nathan Pillot, Strategic Planner
Iris Jeuffrain, Newbiz assistant
