Community in every cup, since 1919
Description
To mark the 105-year old history of the brand, Community Coffee has launched a new advertising campaign. Created by TMA, the advertising celebrates the company’s founding mission – to bring people together and foster community in every cup. The :30 film, titled “Generations,” takes viewers on a journey, inviting both longtime fans and new audiences to feel the warmth and legacy behind every cup. The tagline is, “Community in every cup, since 1919.” Advertising will appear across TV, streaming video, digital, social media and audio and debuts this month, which is the biggest season for hot coffee consumption.
This professional campaign titled 'Generations' was published in United States in November, 2024. It was created for the brands: Community Coffee and Community Coffee, by ad agency: TMA. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 9 days ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Client: Community Coffee Company
Tom Corley – President and CEO
Tiffany Smith – Senior Director, Marketing
Jody Johnston – Social Media Program Manager
Amanda Thomas – Principal Design Manager
Marcus Rodrigue – Sr. Copywriter
John Jackson – Sr. Production Manager
Creative Agency: TMA
Trina Roffino – Chief Executive Officer
Creative:
Harris Wilkinson – Chief Creative Officer
Leonardo Santos – Executive Creative Director
Matt Johnson – Group Creative Director
Jasper Dai – Senior Art Director
Mary Adams Bode – Associate Creative Director
Account:
Erin Wasson – Executive Vice President, Managing Director
Lauren Sears – VP, Account
Emily Harris – Associate Director
Jackie Price – Account Supervisor
Strategy:
Kathleen Colditz – Executive Vice President, Strategy
Lyndall Franklin – Senior Strategist
Production Management: Omnicom Production
Debbie McIhany – Business Affairs
Jake Cameron – Producer
Production:
Production Company - 1st Ave Machine
Director - Mathery
DOP - Ilya Maksymenko
Service Company - 24/7 X Radioaktive Film
Executive Producer - Kate Hitchings
Line Producer - Kirsty Lane
Post:
Offline Edit & Sound - Omnicom Studios
Senior Editor - Casey Cobler
Head of Studio - Mitch Monzon
Executive Producer - Erik Crary
Sound Mix- David Axelbaum
VFX, Color, & Finish - Coffee &TV
Creative Director – Phil Hurrell
Colorist – Simona Cristea
Color Assist – Lois Chapman
2D Lead – Laura Smith
Producer – Pete Winslett / Gus Quirk
