Generational Greatness
Description
Today, Jordan Brand will debut their inspiring brand anthem for Generational Greatness, featuring Niecy Nash, Teyana Taylor, Napheesa Collier and other powerful, defiant multi-hyphenate women, during the Grammy Awards.
The brand previously teased its campaign poster with Niecy Nash becoming the new genie reinforcing a narrative rooted in confidence, power and unapologetic greatness. The Air Jordan 6 Infrared “Salesman” serves as the hero product for the campaign and the Heir Series 2 shows Jordan Brand’s commitment to driving innovation in women’s basketball and championing the next generation of greatness.
Greatness has always been the heartbeat of Jordan Brand, and we celebrate those who boldly pursue and define Greatness for themselves with relentless energy, an audacious spirit and an unwillingness to settle. With this anthem, we hope to inspire and unleash Greatness for all the women and girls who see themselves in the voices, faces and ambitions of the women in the Jordan family.
This professional campaign titled 'Generational Greatness' was published in United States in February, 2026. It was created for the brand: Jordan Brand, . This Integrated medium campaign is related to the Sportswear industry and contains 1 media asset. It was submitted 6 minutes ago.
