Sony Pictures

Garfield: Out of Home l CGI

Agency: Archer Troy


For the release of the movie Garfield Out of Home, we took him out of his comfortable armchair and paraded him through all the streets and the sky of CDMX in a big way.

This is how we created the first Fake OOH that isn't so Fake, because this one actually ends up on a real Billboard. Creating a complete experience both digitally and physically.

This professional campaign titled 'Garfield: Out of Home l CGI' was published in Mexico in April, 2024. It was created for the brand: Sony Pictures, by ad agency: Archer Troy. This Digital, Integrated, and OOH Outdoor media campaign is related to the Movies, Pets, and Recreation, Leisure industries and contains 5 media assets. It was submitted about 2 months ago by Director Creativo Asociado: David Romero Alvarez of Archer Troy.


VP Creativo: Mike Arciniega
Director General Creativo: Carlos Oxte - Guillermo Bernal
Director Creativo de Grupo: Chaz Torres Jerez
Directores Creativos: Dante García - José Hernández
Director Creativo Asociado / Copywriter : David Romero Álvarez
Directores de Arte: Isai Aguilar - Fernanda Rosales
Director de Cuentas: Elizabeth Bernal
Cuentas: Alejandra Lasso
Productor Manager: Victoria Islas - Eduardo Astorga
Editor: Fernando Cárdenas - Julio Ramirez


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