Gamers Therapy

Agency: BBA Ecuador


In a bold and creative move, the renowned snack brand Doritos has launched a revolutionary advertising campaign focused on the well-being of video gamers. Under the name "Gamers Therapy," this initiative aims to address the common injuries that gaming enthusiasts may experience due to long hours of gameplay.

Doritos Gamers Therapy is not your typical therapy; instead, it blends the joy of indulging in the iconic Doritos snacks with the care of gamers' joints. How? The brand has devised an innovative approach that incorporates gentle exercises and ergonomic recommendations into the experience of eating Doritos.

The campaign has produced digital content, including tutorial videos featuring physiotherapists specialized in gaming-related injuries. These videos provide advice on stretches and simple exercises that players can perform during gaming breaks, without significantly disrupting their gaming experience.

This advertising strategy not only underscores Doritos' concern for its consumers but also sets a new standard in advertising products targeted at the gaming community. By linking the pleasure of enjoying snacks with healthy practices, Doritos has demonstrated that innovation and responsibility can go hand in hand, creating a unique and beneficial experience for consumers.

This professional campaign titled 'Gamers Therapy' was published in Ecuador in May, 2023. It was created for the brand: Doritos, by ad agency: BBA Ecuador. This Content, Digital, and Direct media campaign is related to the Food, Gaming, and Health industries and contains 4 media assets. It was submitted 3 months ago.


Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Creative Director: Raúl Banderas
Creative Director: Luis Barrera
Creative Writing: Sofía García
Head of art: Edwin Simbaña
Graphic Designer: Leonardo Briones
Production: Nicole Padilla
Production: Gisselle Macías
Editor / Post Production: Wilson Caguana
Photographer: Diego Molina


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