Game on! skrew
Description
Welcome to the world of Skrew, a unique game created by Yehia Azzam! Our mission is to show how this game has captured the hearts of people everywhere.
In our campaign, we embraced the unexpected by illustrating people playing Skrew in places where games usually wouldn’t be played. Imagine a board game in the middle of a library, Barber shop, or even a construction site! These visuals symbolize the game’s growing popularity and its ability to bring joy to players of all ages, anytime, anywhere.
To reflect the creative and playful nature of Skrew, we chose to represent the campaign through artistic illustrations, adding a distinctive charm and bringing the game’s spirit to life.
This campaign was illustrated and developed by students of the Higher Institute of Applied Arts, 6th of October, through the teamwork of Esraa Ahmed, Ganna Medhat, and Rewan Ahmed
This student campaign titled 'Game on! skrew' was published in Egypt in December, 2024. It was created by ad school: The Higher Institute Of Applied Arts. This Design and Digital media campaign is related to the Gaming industry and contains 4 media assets. It was submitted 3 months ago.
Credits
Client: Yehia Azzam
Project: Advertising Campaign for "Skrew"
Designer/Illustrator: Esraa Ahmed,Ganna Medhat,Rewan Ahmed
Concept & Art Direction: Esraa Ahmed,Ganna Medhat,Rewan Ahmed
Target Audience: Children and youth from the age of 13 to 30