Description
Jersey Mike’s is introducing a new platform for its second year of partnership with the NFL, called “Game Day Mike’s Way.” Created with Highdive as an extension of last year’s "Eli vs. Danny" platform that introduced Danny DeVito and Eli Manning's on-brand rivalry, this year’s platform launches with a biopic-style short film “Stacked and Jacked: The Danny DeVito Story.”
In the film (viewable here), Danny develops a strong arm from years of hoisting Jersey Mike’s subs loaded with an abundance of meat, cheese and toppings, allowing him to ultimately become the best quarterback the NFL has ever seen while Eli watches from the sidelines. When asked, “How do you keep that golden arm in shape?” Danny responds, “It’s easy. Lift heavy sub, eat heavy sub.”
Behind the joke. Since Jersey Mike's subs are loaded with so much meat, cheese and toppings, we wanted to take it to the extreme by showing what happens to our #1 fan, Danny DeVito. “Stacked and Jacked” tells the story of the natural conclusion of lifting so many heavy subs: you develop a jacked arm and become a pro QB in the NFL. In this alternate reality, Danny rockets to football stardom, much to the disbelief of his Jersey Mike's rival and former Giants QB, Eli Manning.
A rivalry with a twist. This new platform marks the second time Danny and Eli have starred in a campaign together. Last year, Eli became a new spokesperson for the brand's NFL sponsorship, and Danny took it as Eli trying to take his job. So, after Eli stole Danny's job in Year 1, this year Danny's the one taking the field, and Eli's watching from the sidelines.
The most integrated Jersey Mike's campaign to date. This year, we created a whole world for Danny's QB story to live in. The campaign spans TV, OLV, social, display, influencer, brand acts and limited edition products.
Comedic creative pedigree. Director Eric Appel is known for creating faux trailers for biopic-style movies, including the viral Weird Al and Field of Dreams 2. This approach is right in his sweet spot: a film that plays out like a classic sports movie, where the underdog becomes a star.
This professional campaign titled 'Game Day Mike’s Way' was published in United States in September, 2026. It was created for the brand: Jersey Mike’s, by ad agency: Highdive. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 2 minutes ago.
