Description
Cadbury is championing some of the biggest names in women’s football in a new multichannel campaign called ‘Game Changing Wins’.
A series of documentary-style hero films, tells the stories of four legendary female players from the UK and Ireland and their loved ones, showing how their support helped them get to where they are today. One film features England Captain, Leah Williamson and her grandma Bernie reminiscing about how they would always watch football games together. Others feature Jill Scott chatting to her old coach Paul about his words of wisdom, Lauren James and her brother Josh talking about garden kickabouts when they were younger, and nd her dad Gary, who took her to watch her first Republic of Ireland football match.
This professional campaign titled 'Game Changing Wins' was published in United Kingdom in May, 2025. It was created for the brand: Cadbury, by ad agency: Elvis. This 360°, Digital, and OOH Outdoor media campaign is related to the Confectionery, Snacks industry and contains 5 media assets. It was submitted 18 days ago.
Credits
Client: Mondelēz International
Beth Williams - Junior Brand Manager
Chris Parker - Brand Manager
Louise Page - Partnerships Lead
Amy Lawson - Senior Brand Manager
Creative agency: elvis
Kate Stocker - Business Director
Celia Bush - Senior Account Director
Grace Baron - Senior Account Manager
Maddie Corlett – Account Manager
George Stovell – Creative Producer
Jenna Russell - Strategic Group Head
Alex Vasile – Creative Director
Bill Hibbins - Creative Group Head
Rob McEvoy - Creative Group Head
Chris Lawlor - Creative (Copywriter)
Sam Hinckley - Creative (Art Director)
Neil Carding - Head of Studio
Tom Gudgeon - Design Director
Emma Gray - Digital Designer
Zara Peterson – Designer
Nick Swaffield – Senior Retoucher
Sarah Huby-Jones – Artworker
Jason Garfield – Head of Motion
Rhys Clarke – Motion Designer
Dylan Gordon – Digital Project Manager
Production Partner: Untold Studios
Emily McDonald – Director
Josh Davies – Executive Producer
Charlotte Henwood – Producer
Media agency: Publicis Media
Sophie Cheshire - Planning Director
Lewis Taylor - Planning Account Manager
Ella Ritchie - Senior Account Executive
Sponsorship Consultancy and Talent Management: MKTG Sports & Entertainment
Gemma Woor – Business Director
Dan Turbutt – Senior Client Manager
Lindsay Pitt – Senior Client Manager
Niamh McGuigan – Senior Client Executive
Cameron Wilson – Client Executive
Prize fulfilment agency: Promo Veritas
Mikey Presser - Client Relationship Manager
PR agency: Ogilvy PR
Alice Wainwright - Business Director
James Underdown - Account Director
Frankie Banton - Account Manager
