The first alarm clock that goes off when it’s time to go to sleep. Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.
Result in only one month:
• 39.393 sample requests
• 244.108 page views
• 2.515 app downloads
And after 2 months:
• One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.
This professional campaign titled 'Galão App' was published in Portugal in January, 2013. It was created for the brand: Nescafe, by ad agency: Ogilvy. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: Miguel Coré
Copywriter: Maria João Venâncio
Additional credits: Thing Pink