As kids, we saw heroes in these plastic figures because of the uniforms they wore. Never because they identified with the gender assigned to them at birth. That’d be ridiculous.
This student campaign titled 'G.I. Joe Fights the Transgender Ban' was published in United States in April, 2020. It was created for the brand: G.I. Joe, by ad school: Texas Creative. This Integrated medium campaign is related to the Public Interest, NGO and Toys industries and contains 7 media assets. It was submitted over 2 years ago by Copywriter: Patrick Tran of Texas Creative.
Advertising School: Texas Creative, Austin, United States of America
Art Director: Kiana Fernandez
Copywriter: Patrick Tran