With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R.
This professional campaign titled 'G-Force' was published in South Africa in July, 2011. It was created for the brand: Volkswagen, by ad agency: Ogilvy. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Art Director: Emma Butlin