Fuzi: Ignorant master and the history of Pro8l3m art brut

Agency: Papaya Productions


"Vandalism can be art". The story of collaboration between FUZI and PRO8L3M in the latest Betclic Studios film

FUZI is a living legend in the world of graffiti. Hailing from Paris, the artist has been creating unique, cartoonish, raw murals for nearly 30 years, captivating audiences worldwide. His works adorn walls in cities such as Barcelona and Los Angeles, and Scarlett Johansson proudly wears a tattoo designed by him. FUZI is also the creator of the album covers for "Art Brut" and "Art Brut 2" by the duo PRO8L3M, with whom he is currently working on another joint project. How did the paths of Oskar and Steez intersect with one of the most recognizable graffiti artists in the world? The latest documentary from Betclic Studios tells the story - "FUZI: IGNORANT MASTER AND THE HISTORY OF PRO8L3M ART BRUT."

The film is a result of a three-way collaboration between the Betclic, the Papaya New Directors competition for young creators, and the PRO8L3M team. The production serves as a prelude to the interactive exhibition PROXL3M EXPERI3NCE, opening on November 23rd at the melt museum in Warsaw, located at ul. Powstańców Warszawy 2a. The exhibition is dedicated to the history of the group, featuring a unique room painted entirely by FUZI in a former vault.

The film explores the art created by the French artist, his story, and how his paths crossed with the PRO8L3M duo. The production also showcases the process of creating the mentioned room in the melt museum.

This is not the end of Betclic and PRO8L3M's joint activities. Fans can expect more.

The film "FUZI" is not the only joint project of Betclic and PRO8L3M. The brand participated in the production of the music video for the first song promoting the PROXL3M album ("Nicea"), which has already garnered over 10 million views on YouTube. Additionally, the brand supported the organization of the PROXL3M EXPERIENCE exhibition at the melt museum in Warsaw. And that's not all. The bookmaker has prepared several more interesting attractions that will be released in the coming months.

This professional campaign titled 'Fuzi: Ignorant master and the history of Pro8l3m art brut' was published in Poland in November, 2023. It was created for the brand: Betclic, by ad agency: Papaya Productions. This Digital medium campaign is related to the Gambling industry and contains 2 media assets. It was submitted 5 months ago by Marketing Project Manager: Ricardo Malaquias of Betclic.


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