Description
Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.
Solution: Let people donate money they already gave away. Their refund.
Advertising Agency: School: Academy of Art University, USA
This student campaign titled 'Fund: Fund Pencils of Promise' was published in United States in May, 2013. It was created for the brand: Re:Fund, by ad school: Academy of Art University. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 10 years ago.
Credits
Art Director: Nils Westgårdh, Herman Vieweg
Copywriter: Nils Westgårdh
Created: March 2013
