From the Heart of Japan

School: MSA University


Yoshimi is a reflection of traditional Japanese patterns. It is from the 'heart of Japan'.
Yoshimi is a brand based on one of Kimmidoll's toys (Yoshimi). It aims at capturing the beauty of the traditional Japanese colors and patterns. The brand covers all kinds of packages including tetra packs, boxes, flexible packs, paper bags, etc. Yoshimi is fully from the heart of Japan; its main goal is to show the beauty of the Japanese patterns that can be seen of traditional Japanese kimono for example. The brand has a full identity applied on all its packages.

This student campaign titled 'From the Heart of Japan' was published in Egypt in November, 2019. It was created for the brand: Yoshimi, by ad school: MSA University. This Design medium campaign is related to the Beauty, Food, House, Garden, and Personal Accessories industries and contains 4 media assets. It was submitted about 4 years ago by Student: Yomna Mohamed of MSA University.


Advertising School: MSA University, Cairo, Egypt
Academic Lecturer: Ahmed Mohamed Attia Ismail


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