Description
This visually striking ad takes viewers on a cinematic journey through time, highlighting the evolution of Arab people from ancient desert warriors to modern gamers and into a futuristic digital era. Set across three distinct timelines—past, present, and future—the ad showcases how the “game of life” has changed across generations, while the spirit of resilience, strategy, and innovation remains unchanged.
The film culminates in a futuristic gaming showdown powered by the ASUS Golden Edition GPU, a product tailored for the Middle East. With rich cultural visuals, cutting-edge VFX, and a strong narrative of legacy and progress, the ad positions ASUS as the ultimate tool for gamers of every era.
This professional campaign titled '“From Sands to Skies.”' was published in Saudi Arabia in February, 2025. It was created for the brand: Asus, by ad agency: Petiue media & solutions. This Film medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 26 days ago.
Credits
Production house: Petiue Media & Solution's
Executive producer: Mohammed Ashraf El Morsi
Director: Abdelrahman Al Morsy
DOP: Nour Allah Nouby
Gaffer: Amr Honda
1st AD: Mohammed Ali
2nd AD: Ahmed Hany
AD trainee: Mazen Egezy
Freefly: koyman el touny
1AC: Abdallah Ashryy
Head of production: Moataz El assal
Producer: Nadine Magued
Art direction: Scenic Studio
Seif Aldin
Abdelrahman kafrawi
Mahmoud Mansour
Shaza Diaa
Post House: Lzrd Tv
GM/HP: Omnia Metwalli
Editor: Amr Laz
Colorist: Al Maghraby
VFX SR: Ahmed Sobhy
Post producer: Maryam abo el magd
Production team: ahmed khalifa
ahmed aly
osama boruo
Ali Shehata
Casting director: Ahmed vero
Stylist: Nourhan Hossam
Asst LP: Hania wasfy
Agency: Essence Adverts
Agency Chairman & Founder: Mohamed tolba
Deputy Managing Director: Mohab Khaled
Agency Producer: Ahmed Abdelsattar
Senior Account Manager: Sandy easa
Creative Direction I Lyricist l Music Producer I Composer by
Associate Creative Director: Mohammed Saeed Saqran
Senior Copyrighter I Lyricist: Abdelrahman Radwaan
Agency Art Director: Shihab el deen
Senior Graphic Designer: Muhamad nagdi
Agency Senior Editor: mgz man
Social media/Assistant producer: Nour wafik
