NHS England

From home to help

Agency: M&C Saatchi


NHS England has launched a new multichannel campaign to drive more people to use its 111 online service, as part of its ongoing ‘Help Us, Help You’ communications strategy. The push was developed in partnership with M&C Saatchi London.

The new campaign aims to drive more people to use NHS 111 online as an alternative to A&E. It seeks to encourage patients to access the 111 online service when they have an urgent but non-life-threatening medical concern.

A lack of understanding about the 111 online service is the biggest barrier to people using it, so the push aims to educate and inform people, showcasing how the service can be used and for what ailments, along with explaining the triage process it provides to get you the help you need.

The campaign brings to life the idea that every click on the 111 site brings you closer to expert help. This is dramatised in a warm, playful, 30-second TV spot called “From home to help”, directed by That Jam at EYELINE, which imagines people who are using the service being whisked out of their front doors still on their sofas or in bed, tapping their way through the streets dressed in their dressing gowns and whizzing along towards the help they need.

The ad features a specially created music track, “CARE FOR YOU”, which reflects the reassuring tone of the campaign.

This professional campaign titled 'From home to help' was published in United Kingdom in December, 2022. It was created for the brand: NHS England, by ad agency: M&C Saatchi. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 1 year ago by Owner: Julia Conroy of Julia Conroy Limited.


Creative agency: M&C Saatchi London
Guy Bradbury – Creative Partner
Tom Kennedy - Creative Director
Sam Turk – Senior Creative
Paul Robbins – Senior Creative
Richard Storey - Strategy Director
Hannah Thomson - Strategist
Angus Maclay - Business Director
Katie Mandel - Account Director
Emma Lowrey - Senior Account Manager
Fatima Oldendorf - Designer
Alan Clarkson - Designer
Louis Cubbon - Project Director
Gareth Williams - Senior Film Producer
Production company: EYELINE
That Jam - directors
Jack Bradley - producer
Ali Copeland - 1st AD
Sam Meyer - DOP
Charlie Hippesley - production designer
SFX: Matter
Florence Jones - costume
Louise Hinton - HMU
Lesley Beastall – casting

Edit House: Marshall Street Editors
Chris Walker – Editor

Online Post: Rascal Post
Andrew 'Barnsley' Wood – Creative Director
James Beck - Executive Producer
John Thornton, Holly McLean & Jason Farrow – 2D
James Bamford - colourist
Aaron Taffel - sound design
Jai Mhach Durban - colour producer
Madeline Lebel - audio producer

Music company: DLMDD


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