Description
Kohler Co., global leader in kitchen and bath design, launches an artistic and integrated campaign in partnership with Flamingo Estate, the luxury lifestyle brand and charismatic property in the hills of Los Angeles, to introduce three vibrant green heritage colors available exclusively on popular modern-day product designs.
The Heritage Greens campaign – titled “From Green, Beauty Blooms” – was inspired by original marketing of the colors from the ‘70s and ‘80s, which were presented as vehicles to infuse the joy and wonder of the outdoors inside the home. Kohler and Flamingo Estate enlisted Original Kids and Théo de Gueltzl to help capture the concept with artistic video and photography shot on location at the lavish Flamingo Estate.
The media plan, developed with Kohler’s media agency, PMG, Heritage Greens delivers an integrated, bold full-funnel approach that empowers consumers to know they can design unafraid with Kohler, keeping the brand top of mind for their remodel needs.
The campaign runs across Linear, CTV, OOH, Print, Digital Display and Video, Social, and Search, and it will feature high-impact Display and Video units, as well as takeovers across Digital and Social platforms, from Condé Nast to Pinterest.
This professional campaign titled 'From Green, Beauty Blooms' was published in United States in May, 2024. It was created for the brand: Kohler, by ad agency: PMG. This Digital, OOH Outdoor, and Print media campaign is related to the House, Garden and Household Products industries and contains 2 media assets. It was submitted 11 days ago.
