Friends are Family too

Unveiled in October 2025, the new Dacia Jogger marks its grand return with an ambitious redesign (reworked exterior design, new 10" screen, 155 hp hybrid engine, etc.).
Perceived as the ultimate family vehicle, the new Dacia Jogger offers us a new vision of the family: modern and bold.
Gone is the traditional family model, Dacia is shaking up the rules with Vladimir de Fontenay, in the film “Friends are Family too” which celebrates with humor, tenderness, and authenticity those bonds of friendship that are sometimes as strong as blood ties. Through scenes of life that are both sincere and universal, Dacia reminds us that true family is, above all, the one we choose.
Watch the film: https://youtu.be/b0tYuW3Agwg
With this campaign, Dacia reaffirms its position as a modern brand that is close to people and inspired by real life.
The campaign's soundtrack features the aptly named song “Friends” by Bordeaux-based indie rock band Botibol, a sparkling, upbeat pop-rock ode to the strength and authenticity of friendship.
A 360° campaign rolled out across Europe
The campaign is built around a complete ecosystem: digital content, online videos, CRM, and visuals captured by photographer Sébastien Staub.
This new campaign is launched in January 2026 across Europe.
A responsible and committed approach
In a first for the Renault Group, Dacia, together with Publicis Conseil and production companies Prodigious, Iconoclast, and Shot in Mars, is awarded the 2-star Ecoprod label, audited by AFNOR Certification, for its four new films Duster, Logan, Sandero, and Jogger, as part of the Dacia Synergie 2025 project.
This is a world first in the automotive sector and marks a major step forward in the responsible transformation of audiovisual communication and production.