As the first wave of Covid-19 situation in Thailand is getting better, the government has announced to start unlocking the lock down, people become less caution and return to their normal lives and start doing things they want to do during the lock down. So once it unlocks, we began to see more people leaving the house. People are getting crowded in some areas. More than that, we began to notice less people wearing mask. And this may lead to the return of Covid-19, which we do not want it to happen. Therefore, an idea arose in the midst of a worrisome crisis. So Thai Health Promotion Foundation and The Leo Burnett group Thailand created “Live new normal life” a project that builds a new normal way of living for people in the country. A new concept that will help provoke and remind about new normal living behaviors consist of "Taking care of yourself" "Pay attention to others" "Develop oneself" and "Build discipline" We believe these behaviors that we communicated are actually what everyone has done before during the outbreak so it should not be difficult. Only if everyone continues to do so, it will create sustainable new normal lives.

This professional campaign titled 'Friends' was published in Thailand in June, 2020. It was created for the brand: Thai Health Promotion Foundation, by ad agency: Leo Burnett. This Film medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted about 3 years ago by Secretary: Kanokthip Chantana of The Leo Burnett Group Thailand.


Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand
Production Company: Mum Films
Sound Production Company: Sound Space
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Warawut Kaennakham
Art Director: Warawut Kaennakham
Art Director: Sompat Trisadikun
Copywriter: Varunchit Kajohnbun
Account Management Director: Tida Vibulvanich
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
D.o.p: Teerawat Thitikornwanich
Production Manager: Sumittra Kudcharoen
Production Manager: A-vika Visansong
Casting: Surangkana Suwanjinda
Art Director: Dusit Yapakawong
Stylist: Kittisak Prasarndee
Location Manager: Dechnarong Boonsongsang
Colorlist & Online Artist: Rattana Leedamrongprasert


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