Friendly Intervention

Friendly Intervention draws on the unfortunate truth that, no matter how often people are warned, they still get pretty distracted by their phones when they’re driving. A raccoon, skunk, moose, and deer decide to confront a distracted driver and offer him a practical, safe, and convenient place to put his phone when he’s in the car…in WeatherTech’s CupFone.

In “The Bear,” a wise and seemingly friendly bear (who oddly likes trucks) confronts a mountain biker who is putting his bike in the bed of his truck without using a WeatherTech ImpactLiner. Once the bear makes his point, he also reminds the man that you should never get too comfortable around a bear.

This campaign builds on C-K’s relationship with WeatherTech, following the launch of Father’s Day and summer campaigns earlier this year. The work launches today across broadcast, network, streaming, and audio. C-K also handles the brand’s media.

“Our products are designed to solve everyday problems, whether that’s finding a convenient place for your phone or protecting your truck from the wear and tear of everything you put it through,” said Fíona Noone, Director of Marketing at WeatherTech. “Cramer-Krasselt helped us bring those situations to life with humor, giving audiences a chance to see a more playful side of WeatherTech while highlighting the American-made quality we’re known for.”

“We’re proud of the work we continue to build with WeatherTech," said Brian Neinhaus, Managing Director at Cramer-Krasselt. "This campaign brings together smart, entertaining storytelling with products that solve real problems—from keeping your phone safely in place while driving to protecting your truck. And if we can help a few woodland friends stay out of harm’s way along the way, even better.”