In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news.
This professional campaign titled 'Fridge' was published in Latvia in August, 2012. It was created for the brand: National Radar, by ad agency: !Mooz. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Copywriters: Eriks Stendzenieks, Krista Sheperd
Designer: Raitis Kalnins