Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations.
Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons.
Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.
This professional campaign titled 'Fresh Breath' was published in Australia in December, 2010. It was created for the brands: Orbit and Wrigley’s, by ad agency: BBDO. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 12 years ago.
Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Christian Gosch
Art Director: Karl Royer
Copywriter: Christian Gosch
Photographer: Thomas Tatzl