Innovative Cannabis Brand “Freedom Grams” Empowers Consumers to Liberate Cannabis Prisoners
Cannabis cultivation platform AROYA together with GABY Inc. and Last Prisoner Project launched the "Freedom Grams" platform to advocate for the release of the more than 40,000 people in the U.S. still incarcerated for non-violent cannabis possession.
On 20 April, international day for cannabis, AROYA, GABY Inc., and Last Prisoner Project launched Freedom Grams, an innovative cannabis brand that comes in packages of 0.3, 3.5, 8.7, 18.0, and 23.5-grams — the exact amounts of cannabis for which others in the U.S. are currently incarcerated.
With creative concept and communication developed by Serviceplan Group for longstanding client AROYA, Freedom Grams was made available through retail and distribution partner GABY Inc., with all proceeds going to Last Prisoner Project, a nonprofit dedicated to fighting for the release of cannabis prisoners through legal and legislative intervention.
This professional campaign titled 'Freedom Grams' was published in United States in May, 2022. It was created for the brand: AROYA, by ad agency: Serviceplan. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 1 year ago.
Agency: Serviceplan Innovation
Serviceplan PR & Content
Last Prisoner Project
Moby Digg GmbH