Free the Goat
Social media campaign designed to engage the viewer in the plight of Billy the goat who wants to be set free from his day job, an animatronic at Walt Disney World.
This professional campaign titled 'Free the Goat' was published in United States in March, 2013. It was created for the brand: Walt Disney Parks and Resorts, . This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Disney's Yellow Shoes Creative Group, Orlando, FL, USA
Creative Director: Will Gay
Art Director: Matt Stewart
Copywriter: John McCall
Additional credits: Nomadic / Prizelogic