Description
The latest brand campaign from Carl’s Jr. and Austin-based creative agency CALLEN debuted during the Super Bowl. Leading up to the launch was a series of “leaked” internal training videos preparing employees for the burger-crazed masses expected on the upcoming Free Burger Day. The leaked footage was followed by a spot featuring an “apology” from Carl’s Jr. CMO Jennifer Tate announcing that Free Burger Day is Monday, February 12.
“A lot of brands say they want great work but aren’t willing to take the necessary risks to actually achieve it. This was not one of those times,” said Craig Allen, chief creative officer at Callen. “We presented some truly outrageous ideas and the brand team was willing to lean in at every turn. In Jennifer’s case, literally wearing a riot suit and acting in her own spots for the sake of comedy and storytelling.”
This campaign is the first Super Bowl spot from Carl’s Jr. in nearly a decade. The concept was inspired by the nearly irresistible craveability of a great-tasting burger and shows the lengths a hungry customer might go to get one.
This professional campaign titled 'Free Burger Day' was published in United States in February, 2024. It was created for the brand: Carl's Jr., by ad agency: CALLEN. This Film medium campaign is related to the Food industry and contains 6 media assets. It was submitted 2 months ago.
Credits
Client: Carl’s Jr. / CKE Restaurants Holdings, Inc
Chief Marketing Officer: Jennifer Tate
VP Creative & Design Strategy: Kara Gasbarro
VP Marketing: Anthony Nguyen
Sr. Brand Manager: Jack Volpi
Director Field Marketing: Emily King
Social Media Specialist: Amanda Trail-Cruz
Director of Corporate Communications: Beth Gerstenberger
Manager of Corporate Communications: Lauren Ryan
VP Digital Marketing: Jason Seeley
Director of Digital Marketing: Shilo Morin
JETS CREDITS:
Agency: CALLEN
Chief Creative Officer: Craig Allen
Creative Director: Matt Sorrell
Art Director: Casey Phillips
Art Director: Joey Ianno
Copywriter: Russ Rizzo
Copywriter: Chris Stephens
Head of Production: Amy Kommatas
President: David Hughes
Account Director: Payton Brown
Comms Director: Danny Sullivan
Comms Director: Bobby Souers
Production Studio: MJZ
Director: Tom Kuntz
Founder/Executive Producer: David Zander
Sr. Executive Producer: Eriks Krumins
Producer: Emily Skinner
Director of Photography: Chris Soos
Production Designer: Sue Tebbutt
Edit: MackCut
Editor/Partner: Gavin Cutler
Assistant Editor: Louisa Phillips
Executive Producer: Gina Pagano
VFX/ Post: Kevin
Sr. EP/Partner: Sue Troyan
ECD/Partner: Tim Davies
Sr. VFX Producer: Jami Schakel
VFX Coordinator: Connor Van Der Linde
2D: Alex Kolasinski, Ben Smith, Paul Heagney, Ryan Raith, Rob Winfield
FX: Nico Sugleris
Color: Meticulous Timing
Colorist: Adam Scott
Color Assist: Carver Moore
Audio Post: Heard City
Sound Design: Sam Shaffer & Midnight Snack
Managing Partner: Gloria Pitagorsky
Sound Designer/s: Phil Loeb, Evan Mangiamele, Zoltan Monori
Mixer/s: Phil Loeb, Evan Mangiamele
Head Of Production: Jackie James
Executive Producer: Liana Rosenberg
Senior Producers: B Muñoz, Nick Duvarney
Assistant Producer: Dylan Stetson
Assistant Mixers: Oddy Litlabo, Zoltan Monori, Chenoa Tarin, Virginia Wright
Music Company: duotone audio group
Creative Director/Founder: Peter Nashel
Executive Producer: Ross Hopman
Producer: Gio Lobato
Director, Music Licensing: Dana Hom
PREPPERS CREDITS
Agency: CALLEN
Chief Creative Officer: Craig Allen
Creative Director: Matt Sorrell
Art Director: Ben Hallam
Copywriter: Weston Bliobenes
Copywriter: Ethan Sims
Head of Production: Amy Kommatas
President: David Hughes
Account Director: Payton Brown
Comms Director: Danny Sullivan
Comms Director: Bobby Souers
Production Studio: Picrow
Director: Fatal Farm
EP: Dal Wolf
Line Producer: Alejandro Aguiar
DP: Tom Banks
Production Designer: Craig Reynolds
Costume: Alisha Silverstein
Make-Up/ Hair: Tara Loren Bland
Edit/VFX/Audio: Davy Force
