Chicago Mayoral Race

Foursquarian Candidate

Agency: Proximity


As debates continue over who’s in and who’s out of the Chicago Mayoral race, a platform has launched to provide aspiring politicians an opportunity to be on the ballot. evens the playing field between concerned citizens and well-funded candidates by providing social media savvy Chicagoans the chance to win a campaign marketing team to support a Mayoral bid. To become The Foursquarian Candidate, hopefuls can check in to the City of Chicago – Mayoral HQ on Foursquare and include a campaign slogan or message, in a bid to be crowned mayor of the location. Foursquare calculates mayorships based on the most daily check-ins. The dedicated website will monitor the progress of potential candidates. On November 1, 2010, the reigning Mayor of the location on Foursquare will be named The Foursquarian Candidate, and will receive the marketing support necessary to be officially placed on the ballot for the Chicago Mayoral election on February 22, 2011. The Foursquarian Candidate was launched by Proximity Chicago, a digitally-minded consumer engagement company. Proximity will also provide the campaign team that will help the Foursquarian Candidate collect signatures and raise funds.

This professional campaign titled 'Foursquarian Candidate' was published in United States in October, 2010. It was created for the brand: Chicago Mayoral Race, by ad agency: Proximity. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 13 years ago.


Advertising Agency: Proximity Chicago, USA
Creative Lead: Kevin Lynch
Creative Director: Jonathan Linder
Senior Copywriter: Nate Gagnon
Art Director: Francis Almeda
Developer: Alina Gendal
Tech Lead: Tim Janczewski


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