The new Avon foundation make-up series Power Stay has 15 shades. 15 shades are a lot. We could easily offer each and every skin color to our concumers. Also the make-up is an art. So we decided to mixed-this-up and created the first ever portrait exhibition made by foundation only. We created 15 paintings of celebrities, influencers and just normal people with their exact foundation color. We exhibited the artworks during a special event.
This professional campaign titled 'Foundation Make-up Portraits' was published in Bulgaria in September, 2019. It was created for the brand: Avon, by ad agency: proof.. This Ambient medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted almost 4 years ago by creative director: Angel Iskrev of proof..
Advertising Agency: proof., Sofia, Bulgaria
Artist: Silvia Bogoeva
Graphic Designer: Martina Misheva
Account Executive: Tony Gradinarov
Client Service Director: Sava Ahmakov
Junior Copywriter: Asya Maradzhiyska
Creative Lead: Maksim Stoimenov
Creative Director: Angel Iskrev