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Description
Forgot Cash, Pay with Card | NBE Advertising Campaign
Project Overview:
Our next campaign aims to increase sales, attract new customers, increase people’s awareness of the National Bank’s services, and make the National Bank the ideal choice for banking and banking services. We target the affluent audience from social classes B & C and ages between 25 and 40.
Marketing Objectives:
- Increase brand awareness
- Drive Sales
- Gain New Customers
Target audience:
Social class: B & C
Age: 25 – 40
Gender: Both (Male and Female)
Interests: his work, his future and his social level his children
Behaviour: He gets nervous quickly, thinks a lot and organised in his work
Geo location: Egypt, Upper Egypt (Upper Egypt)
Main Headline For This Campaign : ( !نسيت فلوسك؟ ادفع بالبطاقة )
Adaptations
ATL: Billboards In conductor positions , On public streets In front of government interests , In universities and In front of malls or public shopping places.
TTL: Social media platforms such as Facebook and Instagram.
This student campaign titled 'Forgot Cash, Pay with Card | Advertising Campaign' was published in Egypt in July, 2024. It was created for the brand: National Bank of Egypt, by ad school: Advertising 101. This Design, Digital, and OOH Outdoor media campaign is related to the Finance industry and contains 8 media assets. It was submitted 11 months ago.
Credits
This project Concepts - Copies - Captions - Art direction: Mohamed Kamal
ADV 101 Course instructor / Art Director: Ahmed M. Elassi
Strategy: (Team work) Me and NBE team in ADV 101 Course
