Description
Insight: People get cocky and think they'll remember things they will actually forget
Big Idea: Forgetting sucks
Execution: People forgot to do things they thought were "too hard to forget" and now have to deal with the consequences
This student campaign titled 'Forgetting Sucks' was published in United States in April, 2026. It was created for the brand: Post It, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Household Products and Office Equipment industries and contains 3 media assets. It was submitted about 11 hours ago.
Credits
School: S.I. Newhouse School of Public Communications, Syracuse University, United States of America
Art Director: Charlotte Vorder Bruegge
Copywriter: Charlotte Vorder Bruegge
Instructor: Stephen Lundberg
