Forget about bad roads

Agency: TBWA


Alexandr Kisulenko, Brand Manager of Nissan Motor RUS: “Specially developed for Russia, the new Nissan Almera gives extra confidence to its owners thanks to incredible adaptation to Russian driving conditions. Even if the road conditions are poor, the weather is bad, the ride long and the luggage massive, the driver of Nissan Almera will be protected thanks to the car functionality. To visualize this to our target audience in the launch communication we used the idea “Forget about bad roads” which is capable enough to communicate on the product features of the car”.

This professional campaign titled 'Forget about bad roads' was published in Russia in April, 2013. It was created for the brand: Nissan, by ad agency: TBWA. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: TBWA\G1, TBWA\Moscow, Russia
Creative directors: Alasdhair MacGregor-Hastie, Rudi Anggono, Andrey Ivanov
Creatives: Alexander Kovalenok & Dmitry Arakelov
Strategic planning: Filippo Dell-Osso, Elizabeth Camacho, Anton Shukaylo
Account management: Ewan Veitch, Nicolas Rocca Serra, Tiny Pham, Philippe Cassia, Maria Lebetskaya, Ekaterina Pokormyak
TV producer: Ghislaine Byramjee
Production: Standard Films
Producer: Jean Duhamel
Line manager: Alexia Levy
Executive production: Unit Sofa
Directors: The Salto Brothers
Director of photography: Jacques Ballard
Post-production: Nightshift
Post-producer: Philippe Joubert
Editor: Jérôme Lozano
Special effects: One More
3D supervisor: Mitchel Pecqueur
3D artists: Olivier Junquet, Francois-Xavier Gonnet, Romain Joly
Shoot supervisor and SFX: Jonathan Bennabed
SFX: Romain Leclerc
Matte painting: Benjamin Bardou
Flame Artist: Hervé Thouemen
Post-production coordinator: Chloé Juillard
Artistic Director: Johnny Alves
Executive producer: Benjamin Darras
Soundtrack: \E\Else
Sound director: Valery Pellegrini
Sound coordinator: Fanny Mithois
Music: "Run Boy Run" by Woodkid, Green United Music
Copyrights manager: Marie Roche


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