When you look at Grayne Shingles, you’d never know they’re made of composite material. Why? Because detail and grain patterns make it look exactly like real wood shingles. So, to promote the brand’s 3 real-wood colors, we came up with a print campaign that takes the shingles off the house and puts them in a more ‘natural’ environment.
This professional campaign titled 'Forest' was published in United States in January, 2017. It was created for the brand: Grayne, by ad agency: Sleek Machine. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted about 6 years ago.
Advertising Agency: Sleek Machine, Boston, USA
Chief Creative Officer: Tim Cawley
Senior Copywriter: Jeff Marois
Senior Art Director: Jessica Ruggieri
Digital Imaging: Costis Papatheodorou