ADVERTISING

KWS

Forest

Agency: Scanad

Description

KWS ranger recruitment drive. Increased poaching of wildlife in Kenya has seen increased methods of poaching. The most common is use of lethal arrows, where poachers hide away from unsuspecting wildlife and rangers, ready to kill and harvest ivory horns from our wildlife assets.
It is important to note there are only three white rhinos left in the world! and currently under 24 hour ranger protection.. Poaching in Africa has decimated numbers of rare species and is projected in the near future, we will have no wildlife to boast of. Tourism is the highest earner for Kenya and thus the need to recruit the best to save our country;s heritage.
A good ranger needs to spot hidden poachers in our forests. This also helped create awareness of the bleak future we face as a country!

This professional campaign titled 'Forest' was published in Kenya in September, 2016. It was created for the brand: KWS, by ad agency: Scanad. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.

Credits

Advertising Agency: Scanad, Kenya, Africa
Creative Directors: Rishi Aggarwal, Tony Njuguna
Art Director: Rishi Aggarwal
Copywriter: Tony Njuguna

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