Heineken is a major sponsor of the Austin City Limits music festival, which means Shiner beer, the local favorite, can't be served on the festival grounds. So in order to defend Shiner¹s turf, the Foreign Beer Exchange Program was born. Concert goers were given Shiner wooden nickels, good for free Shiner at the Foreign Beer Exchange Program Headquarters. The headquarters housed porta potties where people could relieve themselves of the lesser, foreign beer, and ³exchange² it for an ice-cold Shiner.
This professional campaign titled 'Foreign Beer Exchange, Austin City Limits Festival 2009' was published in United States in October, 2009. It was created for the brand: Shiner Beer, by ad agency: McGarrah Jessee. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: McGarrah Jessee
Creative Directors: Cameron Day, James Mikus
Art Director: Beau Hanson
Copywriter: Tannen Campbell