For your Fruit and Vegetable Emergencies

kencko, the global brand behind freeze-dried fruit & veggie technology, is launching its first-ever ad spot with a comedic take combating sad beige meals (aka a lack of fruit + veggies).

The campaign stars up-and-coming NYC improv comic Julia Schroeder as 'kencko woman': an upbeat, well-meaning first responder who pops up at all sorts of 'fruit and vegetable emergencies'. Think beige boardroom lunches, college vending machines, airport cafes, and pizza deliveries - wherever ordinary Americans find themselves in need, kencko woman is there. She delivers a freshly-mixed kencko smoothie along with a hopeful message: whenever you want to add 2.5 cups of real organic fruits and veggies to your daily routine, just grab a kencko smoothie, then "pour, shake, and sip". Although initially bemused, her reluctant customers are quickly won over by her relentless cheerfulness and her delicious fruit smoothies.

The ad campaign will begin streaming in on September 9th on digital TV, CTV, as well as YouTube, Meta, etc.

About kencko:
With wellness and sustainability at its core, every kencko product is packed with at least 1 cup of fruit and vegetables, offering a boost to your daily diet while also being kind to the planet through eco-friendly packaging (plant based + compostable!) and reduced food waste (up to 30%!). kencko uses freeze-drying technology to capture all of the nutrients from their organic produce and reduces spoilage in the supply chain. The brand offers their hero instant smoothies, iced lattes, oats and fruit snacks in a variety of flavors!